Ask Anousshka A little about us

At Anousshka, we reinterpret Indian textiles like Ajrakh, Bandhani, and Ikat through a modern lens while preserving their timeless soul. Every piece is thoughtfully crafted to feel contemporary, versatile, and deeply rooted in heritage.

We believe in individuality — our creations may share a language, but no two pieces are ever exactly the same. From silhouettes to detailing, we design garments that feel personal, effortless, and truly yours.

Tradition, craftsmanship, and modern elegance come together to create pieces meant to be worn, remembered, and lived in.

Handcrafted heritage reimagined for today
The Ajrakh Edit
Explore our contemporary Ajrakh collection — timeless, artisanal, and uniquely yours.
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What Clients Say About Us

When I first entered Anoushka’s store I was amazed by the intricacy of the detailed embroideries and cuts of the silhouettes. Each step of the ordering process from choosing the right materials to the detailings were seamless. A 100/10 must!!

Palmi Parikh

Anousshka Official is one of those brands where you can really feel the passion behind every piece. The designs are elegant, thoughtfully made, and so easy to wear.

For me, Anousshka’s pieces have been a part of different situations of my life, giving me comfort and always bringing my vision to life in the best possible way!

So proud to see this brand grow - it’s beautiful to watch something created with so much heart come to life.

Vidhi Shah

It's a great jumpsuit, very skillfully designed and stitched, the fitting were perfect and the owners were extremely sweet and helpful. The material is very comfortable on the skin and breathable. It looks very smart without even accessorizing. Even with a sexy design it doesn't feel to revealing or uncomfortable. I'm absolutely in love with the piece.

Fahama Khatun

The only pair of pants you'd want to wear every single day. Wear it with a tank top or with your kurta, it is so versatile, a classic keepsake piece of clothing.

Drishti Shah

Loved these pants, they fitted me very well and were very comfortable, perfect Indian summer wear!

Sunita Agarwal

Love the fit and fabric of these pants. Can style them with absolutely anything.

Jasmine

The semi-formal dress has quickly become my favourite! It is so comfortable on these summer days. I completely recommend this purchase and would absolutely buy again! The fabric used here hemp is much much cooler and gives me the vibes of a routine go to outfit!

Khushboo Bhatt

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