Anousshka was founded by Anoushka Sadarangani in 2021 and made available to all your gracious people in 2022.
It was consciously build on the basis of all her personal and professional experience.
To know more you can mail her on creativedirector@anousshka.com
Anoushka, the founder and creative heart behind the brand, has always believed that fashion should be as thoughtful as it is beautiful. After studying Fashion Buying and Merchandising in London, she returned to India with a renewed perspective on style and responsibility.
Seeing the need for conscious fashion back home, she set out to create a label that blends timeless design with sustainability—making it accessible and relevant to today’s lifestyle.
Under her vision, the brand brings together two distinct lines:
• Pret / Everyday Wear: Effortless, plant-based pieces crafted for daily elegance.
• Couture Collection: Launched in 2025, this line celebrates handwork, craftsmanship, and heirloom-quality designs made to last a lifetime.
Every piece is rooted in natural fabrics, classic silhouettes, and a philosophy of creating garments that stand the test of time—both in style and quality.
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Know Anousshka a little better
The brand is named after our founder, Anoushka Sadarangani. It’s a personal reflection of her vision to create clothing that is intimate, thoughtful, and timeless — pieces that carry her creative signature.
The name Anoushka (or Anoushka) has Slavic and Sanskrit roots and translates to “grace” or “favor”. It’s also associated with warmth and elegance, qualities the brand stands for.
AnuSara by Anousshka means, Flow with grace, grow with love. It is a new vertical by the brand of plant based Indian wear.
The garments are made out of fabrics that are produced from plant based cellulose making them lightweight, comfortable and sustainable. AnuSara is designed for the Anousshka community and all gracious people out there, keeping in mind the Indian roots and it’s classic designs.
As always, even with AnuSara all clothes are thoughtfully and mindfully crafted, making them versatile and Earth friendly.
Yes. We work primarily with natural and plant-based fabrics, mindful production, and pieces designed to last.
All pieces are proudly crafted in India by skilled artisans and karigars.
Yes, our couture line is made-to-measure. Pret pieces are ready-to-wear but can be tweaked for fit wherever possible.
- Pret: Up to ₹25,000
- Couture: From ₹19,000 to ₹1.8 lakhs
At our studio, exhibitions, and online. Appointments can be booked via Instagram or WhatsApp.