Founded by Anoushka Sadarangani in 2021 and introduced to gracious patrons in 2022, Anousshka began as a sustainable hemp-focused label rooted in conscious fashion. Over time, the brand evolved into a celebration of Indian textiles like Ajrakh, Bandhani, and Ikat — reimagined through a modern couture lens. Today, we create pieces that feel deeply personal, timeless, and crafted to honour individuality.
Anoushka, the founder and creative heart behind the brand, has always believed that fashion should be as thoughtful as it is beautiful. After studying Fashion Buying and Merchandising in University of the Arts London, she returned to India with a renewed perspective on style, craftsmanship, and responsibility.
Seeing the need for conscious yet timeless fashion back home, she set out to create Anousshka — a label rooted in sustainability, individuality, and Indian heritage. What began with plant-based and hemp fabrics gradually evolved into a deeper exploration of traditional textiles like Ajrakh, Bandhani, and Ikat, reimagined through a modern and couture-inspired lens.
Holding closely to her sustainable values, Anoushka creates pieces designed to last beyond seasons — garments that feel personal, versatile, and deeply connected to the artistry of Indian craftsmanship. Every silhouette carries the soul of heritage while embracing effortless modern elegance, making each piece timeless in its own way.
What's New For You
View all
Featured ON
Know Anousshka a little better
The brand is named after our founder, Anoushka Sadarangani. It’s a personal reflection of her vision to create clothing that is intimate, thoughtful, and timeless — pieces that carry her creative signature.
The name Anoushka (or Anoushka) has Slavic and Sanskrit roots and translates to “grace” or “favor”. It’s also associated with warmth and elegance, qualities the brand stands for.
AnuSara by Anousshka means, Flow with grace, grow with love. It is a new vertical by the brand of plant based Indian wear.
The garments are made out of fabrics that are produced from plant based cellulose making them lightweight, comfortable and sustainable. AnuSara is designed for the Anousshka community and all gracious people out there, keeping in mind the Indian roots and it’s classic designs.
As always, even with AnuSara all clothes are thoughtfully and mindfully crafted, making them versatile and Earth friendly.
Yes. We work primarily with natural and plant-based fabrics, mindful production, and pieces designed to last.
All pieces are proudly crafted in India by skilled artisans and karigars.
Yes, our couture line is made-to-measure. Pret pieces are ready-to-wear but can be tweaked for fit wherever possible.
- Pret: Up to ₹25,000
- Couture: From ₹19,000 to ₹1.8 lakhs
At our studio, exhibitions, and online. Appointments can be booked via Instagram or WhatsApp.